Mobile Website Design and Development
Mobile devices are influencing the way in which people interact, right down to their Internet browsing, social interactions, and purchase decisions; and companies are taking notice. Google, in particular, announced in early 2015, that it would begin looking at the "mobile" friendliness of websites. As a result, websites that weren't "mobile friendly" were in jeopardy of losing rankings and potential revenue.
At Look to the Right (LTTR), we help you create and/or optimize your website for mobile search. We also take the time to educate you and your team about the benefits of having a mobile friendly site as well as ways you can manage your site better. For example, having a mobile optimized site may make it easier to earn rankings for competitive, non-branded keywords. We do this by focusing on three different areas:
A smartly designed mobile optimized site is more than just a pretty face. It’s the first impression that mobile users see, and it can make the difference between converting a web browser into a web lead, and eventually a sale.
Writing content for mobile is slightly different. Not all mobile users are created equal. Some mobile users will be viewing your site from a smartphone screen, while others may be using a tablet.
We have the professional programming to ensure that your mobile-friendly site is customized to your target audience.
Drive Conversions with a Mobile Optimized Website
According to Pew Research Center, nearly two-thirds (64%) of Americans are now smartphone owners, up from 58% in early 2014; and for many, smartphones are a key entry point to the online world. Having a mobile optimized website increases the likelihood of getting your mobile users to perform a desired function.
Never before has it been more critical to have a website that truly performs well. This is why mobile friendliness is so important!
From page load time to graphic design, to readability, and more - the mobile web users of today are information seekers who are looking for fast, easily accessible data. In fact, most mobile device users begin their purchase process via direct search from a mobile device, and with the constantly shifting mobile market (i.e. new cell phones and mobile devices,) it is imperative that your website be mobile optimized and tailored to your target consumer.
At LTTR, we our success is based on a more comprehensive approach to mobile marketing. Realizing that having a mobile optimized site isn't everything, we also incorporate Pay Per Click (PPC), Search Engine Optimization (SEO) best practices, and custom web design/development to convert web browsers into web leads into sales and measurable ROI.
Mobile marketing is constantly shifting, and today, people are accessing online services and information throughout the day, whenever and wherever they happen to be — and smartphones are often the primary vehicle for this “on the go” access. [source]
In 2013, Google teamed up with Nielsen to put together the Google Mobile Path to Purchase Report, a report which looked at the role of mobile devices in consumers' path to purchase. The study revealed several key takeaways:
#1 - Consumers spend time researching on mobile.
- Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites 6 times.
#2 - Mobile research starts with search.
- More smartphone users start researching about products or services on a search engine vs. a branded mobile site or mobile app.
#3 - Location proximity matters to mobile consumers.
- 69% of consumers expect businesses to be within 5 miles or less of their location.
#4 - Purchase immediacy is key.
- Over half of consumers want to make a purchase within an hour of conducting research on their smartphone.
#5 - Mobile influences purchases across channels.
- 93% of people who use mobile to research go on to complete a purchase of a product or service. Most purchases happen in physical stores.
The time is now to get started with mobile web marketing. Each day that goes by, where you do nothing, is one more additional day that you have to spend catching up with the rest of your industry. Don't let this happen to your business! With a professional, clean-cut mobile website design, you can turn those leads into sales. If you're in the market to increase revenue and stay ahead of the competition, call LTTR today at (919) 926-8733.