Many companies are using pay-per-click (PPC) advertising, such as Google Ads (formerly Google AdWords) and know the benefits. However, the next evolution of effective PPC is something called Multi-Platform PPC.
While Google is the most popular place to advertise, Multi-Platform PPC is highly effective and can be integrated onto other platforms, such as Yahoo & MSN, Facebook, LinkedIn, display advertising, and various other news sites.
With Multi-Platform PPC, you can get more out of your investment while also reaching your audience through a variety of online platforms.
Each person’s online experience is different in how they search for information as well as in how they even interact with their friends. Having said that, there are ample opportunities across many highly trafficked websites to reach your ideal clientele. Search engines, local news websites, national news websites, Linkedin, and blogs.
Unlike traditional PPC, Multi-Platform PPC allows you to place ads where your target audience is in that moment. Reach potential customers on various social media platforms, and areas online. Improve brand recognition and more – all inside of a highly targeted, streamlined paid search campaign.
In the past, paid search fell second to organic search. However, today, things are different. With more online networks available than ever before, paid search offers businesses a viable advertising option.
Look To The Right offers targeted, effective Multi-Platform PPC management. Contact us today to learn what we can do for your online business.