Paid search advertising is also referred to as paid search marketing. Used correctly can aggressively help generate new business quickly.
Businesses often use paid search because is fast to execute, easy to optimize, and offers real, measurable results fast.
What’s more, paid search allows businesses and individuals the opportunity to advertise in specific areas of a partner website as well as the opportunity to advertise within search engine listings.
Over the years, paid search has evolved – especially as it relates to how paid ads appear on search engine results pages (SERPs). Most of these paid ads are the result of pay-per-click (PPC) advertising, which is still the most widely-used form of paid search.
The PPC model requires advertisers to log into Google Ads (formerly Google AdWords) in order to create unique ads. Advertisers then choose a bid or amount that they’re willing to pay for a specific keyword or keyword phrase related to that ad with the goal of outbidding other competitors to show in the top results.
Both paid search and search engine optimization have similar goals of driving traffic and increasing sales. However, the means with which the two achieve these objectives differs.
In many ways, paid search will complement your overall SEO strategy by increasing relevant clicks to your ads and organic listings. At LTTR, we are proponents of integrating SEO and PPC. Our team of professionals can help you combine SEO and Paid Search to create a comprehensive and powerful online marketing campaign.
Contact LTTR today to find out more about the paid search strategies we offer. Call or text us today: 919-926-8733.