Paid Search Management & Search Engine Marketing in Raleigh, NC

Paid Search has numerous advantages to Raleigh, NC businesses and organizations. Below are several benefits.

Paid search is transparent & targeted.

Your business’s budget may be extremely tight or prone to added scrutiny. Paid search is helpful because it allows advertisers and marketers to track exactly where and how each dollar is spent.

Additionally, you can drill down your paid search campaigns to target a specific audience in a specific geographic location throughout the Raleigh, NC area or the world.

Paid search puts your Raleigh business at the top of SERPs.

Most people rarely look beyond the first page of a search engine results page (SERP). Using paid search or PPC for your Raleigh business is the fastest way to get your ad to show above the fold, in the top 5 results for the top search engines.

Paid search allows you to create, test & optimize highly targeted ad campaigns.

Paid search often results in highly targeted traffic to your website as well as highly qualified leads. This is due, in large part, to the advertiser’s ability to be able to continually test, optimize and run ads. The ads are then tracked so that the marketing agency knows exactly which combination of ad text, key phrases, and budget worked best.

Paid search isn’t mutually exclusive.

At the helm, SEM often encompasses paid search results as well as organic search results, using a number of methods and metrics to optimize a business’ website so that it shows up in search engine results pages (SERPs).

When used as part of a full scale Internet marketing strategy, search engine marketing (paid search) may be used in conjunction with SEO.

When taking advantage of paid search, it is in your best interest to employ a certified Google AdWords expert – someone who has studied for and passed the Google certification exams and who has real life experience successfully managing online AdWords campaigns.

Google Certified experts are industry professionals who have access and experience using online research tools to help your business formulate highly targeted campaigns. They will also be able to manage your AdWords account (recommended), track any and all changes, collate regular reports, and provide insight into what sorts of changes need to take place within your AdWords account to be able to garner increased ad clicks, impressions, and ROI.

Common Terms Used in Search Engine Marketing (SEM)

SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

  • Pay-Per-Click (PPC)
  • Paid Advertising
  • Paid Search
  • Search Engine Marketing (SEM)
  • Paid search ads
  • Pay-Per-Call (where specific ads are charged based on each click that resulted in a direct call.)
  • Cost-Per-Click (CPC)
  • Cost-Per-Impression (CPM)

LTTR provides paid search services that drive qualified visitors to Raleigh, NC businesses. We work one-on-one with you to truly understand your business objectives, audience competitors and branding language. By going in depth, we are able to provide search engine marketing services that are unmatched by other Internet marketing companies.

LTTR Paid Search Services Include:

  • Account review
  • Google Adwords campaign creation
  • Google Analytics services integration
  • Complete management and regular reporting

Finally, while organic search may provide a higher volumes of traffic  at any given time, paid search typically yields a higher conversion rate because of how precisely targeted the traffic is.  For more information about paid search services for your Raleigh, NC business, give LTTR a call today at 919-926-8733.

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