PPC - What Do I Get?
Pay Per Click advertising, or PPC, acts as a focused advertising tool to help you grow your business or brand more aggressively. Regardless of whether your business is interested in a more aggressive sales approach, it pays (literally) to hire a Google Certified professional to handle your PPC advertising.
At LTTR, our team members are Google Ads (formerly Google AdWords) Certified professionals who possess both the knowledge and experience to ensure that you get the most out of your marketing dollars.
When creating your Google Ads campaign it’s important to make sure you’re targeting the right keywords so you aren’t paying for clicks that don’t get you leads. That’s why understanding match type is so important. Look to the Right can help you create and run a Google Ads campaign as well as remove negative keywords so you don't waste your marketing budget.
Google Ads Features
Some of the other features of Google Ads (formerly Google AdWords) can be seen below:
- Shopping campaigns
- Search campaigns
- Display campaigns
- Product listing ads
- Daily spending limit (daily budget)
- Schedule (start date and end date)
- Geographic targeting
- Language targeting
- Device Target
- Ad Rotation: Optimize for clicks, Optimize for conversions, Rotate indefinitely values, and Rotate evenly values
- Excluded keywords: (Negative keywords)
- Audience Targeting
- Time bid adjustments (also known as ad scheduling)
- Demographic Targeting
- Automatic Campaign Optimization
- Remarketing lists for search ads
- And More!
The 3 Most Important Parts of PPC Advertising
#1 - Tracking Conversions
The most important aspect of PPC has to do with conversions. Conversions may be defined in several ways, and this is usually discussed between the LTTR team and the client. Some examples of conversions include:
- Any time a visitor clicks on your ad
- Any time a visitor makes a purchase
- Any time a visitor completes a form on your site
- Any time a visitor downloads something from your site
- Any time a visitor calls your business
All conversions are measured and tracked using Google Ads (formerly Google AdWords) as well as Google Analytics, and we provide our clients with both weekly as well as monthly reports (unless otherwise specified).
#2 - Lead Generation
We focus on increasing your revenue while keeping your PPC ad spend within your budget by regularly monitoring your Google Ads (formerly Google AdWords) account and making internal adjustments to underperforming ads (ex: adding negative keywords, writing compelling ad copy to get customers to click).
We help you set up strategic remarketing campaigns, designed to turn site visitors into qualified leads. Conversions are everything in Google Ads (formerly Google AdWords). Remarketing helps.
#3 - Ecommerce Shopping Campaigns
Google Ads (formerly Google AdWords) offers Shopping Campaigns as an ecommerce solution for businesses that have actual products to sell. At LTTR, we can help you optimize your Shopping Campaigns by delivering content-rich ads targeted at your core audience during the most critical stage of their decision-making process.
In order to do this, we sit down with you to discuss your business, the products that you sell, and your target audience. We then compare this to our own research of your products, industry, and competitors. We then use this information to create a customized campaign, designed to yield the highest ROI.
5 Reasons Why PPC is Beneficial
#1 - You only pay for results.
You only pay Google if someone clicks on your ad.
#2 - PPC generates traffic to your website immediately.
As soon as someone clicks on one of your PPC ads, it brings them directly to your website.
#3 - PPC is flexible.
PPC is flexible, allowing you to make adjustments or corrections to ad campaigns within hours - not days or weeks.
#4 - PPC allows you to reach more customers.
Create targeted ads that reach more people in areas that you specify, during times of the day that you specify. Being able to target your advertising this way reduces your overall spend.
#5 - PPC allows you to get measurable results.
With Google Ads (formerly Google AdWords), You can track every single click, and every single conversion to find out which ads are more or less effective.
For additional information on our PPC services, contact us today at 919-926-8733.