Pay Per Click advertising, or PPC, acts as a focused advertising tool to help you grow your business or brand more aggressively. Regardless of whether your business is interested in a more aggressive sales approach, it pays (literally) to hire a Google Certified professional to handle your PPC advertising.
At LTTR, our team members are Google Ads (formerly Google AdWords) Certified professionals who possess both the knowledge and experience to ensure that you get the most out of your marketing dollars.
Some of the other features of Google Ads (formerly Google AdWords) can be seen below:
#1 – Tracking Conversions
The most important aspect of PPC has to do with conversions. Conversions may be defined in several ways, and this is usually discussed between the LTTR team and the client. Some examples of conversions include:
All conversions are measured and tracked using Google Ads (formerly Google AdWords) as well as Google Analytics, and we provide our clients with both weekly as well as monthly reports (unless otherwise specified).
#2 – Lead Generation
We focus on increasing your revenue while keeping your PPC ad spend within your budget by regularly monitoring your Google Ads (formerly Google AdWords) account and making internal adjustments to underperforming ads (ex: adding negative keywords, writing compelling ad copy to get customers to click).
We help you set up strategic remarketing campaigns, designed to turn site visitors into qualified leads. Conversions are everything in Google Ads (formerly Google AdWords). Remarketing helps.
#3 – Ecommerce Shopping Campaigns
Google Ads (formerly Google AdWords) offers Shopping Campaigns as an ecommerce solution for businesses that have actual products to sell. At LTTR, we can help you optimize your Shopping Campaigns by delivering content-rich ads targeted at your core audience during the most critical stage of their decision-making process.
In order to do this, we sit down with you to discuss your business, the products that you sell, and your target audience. We then compare this to our own research of your products, industry, and competitors. We then use this information to create a customized campaign, designed to yield the highest ROI.
#1 – You only pay for results.
You only pay Google if someone clicks on your ad.
#2 – PPC generates traffic to your website immediately.
As soon as someone clicks on one of your PPC ads, it brings them directly to your website.
#3 – PPC is flexible.
PPC is flexible, allowing you to make adjustments or corrections to ad campaigns within hours – not days or weeks.
#4 – PPC allows you to reach more customers.
Create targeted ads that reach more people in areas that you specify, during times of the day that you specify. Being able to target your advertising this way reduces your overall spend.
#5 – PPC allows you to get measurable results.
With Google Ads (formerly Google AdWords), You can track every single click, and every single conversion to find out which ads are more or less effective.
For additional information on our PPC services, contact us today at (919) 926-8733.