We’ve all done it before – you’re out shopping at the mall, and you step into a store to “browse”. You look around the store for a little while, and then you leave without buying anything. In your mind, there may have been an opportunity to purchase something you wanted, but perhaps it wasn’t the right time.
Now imagine you happen to see a sales banners from the store you visited as you walk around the mall, occasionally politely reminding you of their business and offers. Because it’s now in your mind, you decide to eventually return and make that purchase.
Remarketing is similar.
In the digital advertising world, remarketing (also referred to as retargeting) helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google [source].
Remarketing will almost always work in your favor no matter how big or small your business is. Why? It allows you to tailor digital ad campaigns that are customized to a certain audience. Thus, you may see:
While Google reigns supreme in the retargeting world, there is certainly a slew of other retargeting platforms to choose from. Given such a wide variety of choices and the fact that some retargeting campaigns can be quite complex in nature, it may be in your best interest to have a professional create and manage your remarketing campaigns.
At LTTR, we can help you turn one-time visitors into lifelong customers with professionally managed remarketing campaigns.
We can help your business re-target those visitors after they leave so that they see your ads during the buying cycle.
Don’t let an opportunity to convert a customer slip through the cracks. We have the tools, experience, and expertise to help turn those window shoppers into paying customers. Contact us today to find out more.