Search engine optimization (SEO) is an important part of your overall marketing strategy as a health care provider. In fact, studies show that most patients perform their own online research prior to contacting a health care provider.
Many health care providers are turning towards search engine optimization as a viable way for potential patients as well as other health care professionals to find their website.
Even if you’re familiar with SEO, pulling together and implementing an effective strategy can be both daunting and time consuming. At LTTR, our team of talented professionals understand the health care industry and have had success helping health care providers strategize and execute comprehensive SEO strategies. Let us help your organization!
We’ve come a long way since the Internet was first unveiled, and throughout the years, the digital landscape has evolved with SEO still at the forefront.
As a health care provider, SEO can help you in more ways than one. SEO can help you:
#1 – Increase Visibility
Drive real patients to your practice by getting found when someone searches for keywords or phrases related to your heath care practice (ex: maternal fetal medicine doctor in north raleigh).
#2 – Attract New Patients
A good SEO strategy might land you on the first page of search results. A great SEO strategy will actually convert would-be patients into real patients. Real patients = real business, which equals real revenue.
#3 – Beat the Competition
Healthcare is an increasingly competitive space to be in. Couple this with online use, and you’re competing not only with your competitors but you’re also competing to acquire those patients who may be looking at your competition.
To really tackle this, you have to be able to step back and get into the minds of your competitors while also understanding what it is your patients are searching for.
At LTTR, we only offer top-of-the-line SEO services, fueled by research, and backed by real data and real experts who know the health care industry inside and out.
We want you to be assured that you’re in good hands when it comes to putting together an SEO strategy that is designed around your goals and budget.
What are others saying about you, your health care providers or your practice online?
Recent studies show that patients put a great deal of trust into online reviews, and it can have a significant impact on whether or not they choose to trust you with their health care needs.
At LTTR, we provide online reputation management for health care providers. From monitoring mentions of your name online to responding to reviews – we help you build and maintain credibility by using a multi-faceted approach.
Your content helps you attract new patients and reflects the quality of your business. When someone steals it, they are infringing on your intellectual property and taking away potential revenue. Moreover, having content that is duplicated on other websites can negatively impact your search engine rankings, potentially creating legally pursuable damages. While it is impossible to stop 100% of plagiarism, we can make it more difficult for others to steal your content. Along with our plagiarism prevention measures, we have tools running 24/7 to notify us if anyone steals your content. If we find your work is being used without permission, we have plagiarism enforcement policies and procedures to get the infringing material taken down.
For more than a decade, LTTR has been helping health care providers create online marketing strategies that truly stand the test of time.
We work diligently 1:1 with you to both educate you as well as help you effectively manage a successful SEO campaign for your practice. Ready to take things to the next level? Contact us today to find out how we help health care providers with their search engine optimization needs.