Success in the hospitality industry requires a customer-oriented approach. You need to make sure your customers are happy, but before you can do that, you first need to make sure your customers can find you. This can be difficult because you need to be visible locally as well as around the world. Having a strong internet presence is essential to keeping a steady stream of customers. Search engine optimization (SEO) can help your hospitality business get noticed by more people. Look to the Right (LTTR) provides online marketing services along with SEO that can make that happen. LTTR can provide SEO services in multiple languages. Whether at home or abroad, your potential customers will be able to learn about your business in their own native language.
Search engine optimization (SEO) helps you move up in the rankings on Google and other search engines. This is so important because most people searching will focus on the first page of results. SEO is highly technical, but there are some basic concepts related to improving your site’s ranking. Some of the main concepts include:
On-page optimization involves making your website more appealing to visitors and search engine Algorithms. This involves providing great content that will keep your visitors engaged for longer, organically used keywords, and a fast error-free user interface (UI). LTTR has an expert multilingual team of web developers/designers and content writers trained in on-page optimization. We have offices in the U.S. and Chile and know how to make your website appealing to different cultures.
Off-page optimization involves making your website more reputable. This is primarily done through link building which connects your site to other sites across the web. Blog posting, content writing, press releases, social bookmarking, and directory submissions are just some of the ways you can build links. These techniques work best when they are linked to more reputable websites. Look to the Right (LTTR) can help you build links organically. We never spam comments or write subpar content that may give you a temporary boost, but hurt you in the long run. We can also do this in multiple languages which can give you an edge over your competition in the hospitality industry.
In the hospitality industry, your reputation means everything. A poor first impression can instantly turn potential customers away. Look to the Right (LTTR) helps you protect and build your online reputation. We can get your name out there and encourage positive feedback on social media sites and other relevant media outlets. We also work proactively to minimize negative feedback and any negative PR that may hurt your brand.
Look to the Right (LTTR) has the talent and know-how to take your hospitality industry SEO strategy to the next level. LTTR never offers packaged SEO plans to our clients in the hospitality industry. We know that a lot of businesses in the hospitality industry are seasonal and we can work with you to adjust your costs throughout the year to maximize the effectiveness of your internet marketing budget. We can help you create and monitor a pay per click (PPC) advertising campaign that can target the right leads at the right times. Call LTTR today for a consultation. We can give you a more in-depth explanation of how our services can benefit you and create a plan that best fits your business. The hospitality industry is extremely competitive, don’t let your competition pass you by.