Most modern businesses are well aware that search engine optimization (SEO) plays a role in their overall success. Having a well-optimized site can mean more traffic, more conversions, and better brand recognition. But, how can you really know how well your SEO efforts are performing? Here at Look to the Right, we believe in using what we call an “SEO scorecard”. Essentially, this is a way of evaluating all of the factors that make up your SEO efforts and how they’re performing. A good scoring system will look at basic metrics, like traffic and search engine ranking, but it will also dive much deeper. It will look at both on-page and off-page SEO, as well as your overall marketing strategies, and how you compare to competitors. If you want an honest assessment of your current SEO campaigns, as well as detailed advice on what you can do better, we can help with an SEO Audit.
The Power of Page Speed
When we determine your overall SEO score, we look at many different factors. However, one of the most important is your page speed. We know that how quickly your page loads and how easy it is to navigate plays a major role in its success and effectiveness. After all, today’s consumers are often impatient and expect instant answers and information. When they don’t get it, they tend to be quick to navigate away from your page and onto your competitor’s site. As such, no matter how great your SEO efforts may be, they don’t count for much if page speed keeps customers from seeing what you have to offer.
To make matters worse, slow load times don’t just affect your site’s visitors. They can also negatively impact where you stand with Google and other major search engines. Google has long used page speed as a ranking factor. Plus, the slower your page speed, the higher your bounce rate is likely to be, which can also negatively impact your rankings.
Luckily, at LTTR, we operate from a deep, thorough understanding of how the internet and the major search engines function. We also know how to utilize powerful tools, such as Google’s PageSpeed Insights to assess site speed and how it’s impacting your SEO and overall performance. We can help you understand the information that these and other tools provide and show you how to put that knowledge to use. The result is a faster, more efficient site that can help you appeal to both the search engines and your site visitors.
While our SEO scorecard approach places great emphasis on page speed, we also pay attention to other important factors, such as technical SEO. We know that a good site should be user-friendly and easy to navigate. It should also be free of errors and easy for search engines to crawl, index, and rank. Fortunately, we employ a highly qualified, highly experienced team of web designers and web developers who can find and fix technical problems with your site and your SEO. Whether you have a website that’s not mobile-first, one that’s poorly structured, or anything in between, we can help you discover and fix the issues that are holding you back from reaching your full potential.
When you allow us to assess and audit your SEO, you can rest assured that we use the most in-depth and involved SEO metrics. By relying on the latest tools and technologies, we can determine factors like keyword difficulty, common user search intent, quality scores, Google Analytics reporting information, Google Ads reporting, and much more. Additionally, we’ll present our findings and suggestions to you in a way that’s actionable and easy to understand. Plus, with your approval, we can start making improvements right away so that you see real, measurable results quickly!
To put it simply, we aim to understand you and your goals. From there, we work hard to determine what’s holding you back from reaching them and to help you face each challenge head on.
Contact Us Today
Our SEO scorecard system can help your organization reach new heights. Even better, we’ll be there for you every step of the way. We help businesses of all sizes and types and at every stage unlock and achieve their full potential. If you’re ready to demystify your SEO scorecard and take your business to the next level, contact us today. We look forward to working with you.