SEO - What Do I Get?
The SEO process of helping your site get to position one will vary based on competition, volume of searches, your current website, and links.
There are generally two sides to SEO: On-Page On-Site Optimization and Off-Page Off-Site Optimization.
On-Page On-Site Optimization
On-page optimization consists of working on your actual website. This can include things such as: writing new content, editing page layouts, Optimizing Meta Data (Title, Description, Keywords), adding new pages, Making sure the right key phrases are in the right locations (meta data, header tags, URL). Other increasingly vital aspects of on-page optimization are technical issues consisting of load time to code issues. On-page optimization is an ever continuing pursuit for a better user experience and clear understanding to AI.
Off-Page Off-Site Optimization
Off-page optimization is generally the most time consuming aspect of the SEO process. After working on the site it self , it is then all about getting references / links to your site. Below is a list of possible ways we can get links to the site for the key phrases we are targeting.
- Off-Site content writing
- Blog Commenting
- Content Writing
- Content Distribution & Syndication
- Network Building
- Forum links and outreach
- Press Release writing
- Press Release distribution (local and national targeting depending on need)
- Highly Relevant Directory Submissions
- Social Bookmarking
- Strategic Domain Purchases
Other Parts of SEO May Consist Of (but not limited to):
#1 - Reputation Monitoring & Management
Reputation monitoring and management helps you manage your online reputation while allowing you to maintain and build credibility as a business/brand. With reputation monitoring, it is important to know if/when someone mentions your business - whether in a positive or negative way so you can address it both appropriately and immediately.
#2 - Web Video Marketing
Web video marketing can serve as a great links source. For example, someone may be searching for information on video websites like YouTube and come across your YouTube content/channel.
#3 - Google Analytics Reporting
Google Analytics reporting is useful for measuring what kind of traffic is coming to your website from where and when. Analytics allows you to dive even deeper into the metrics to measure segmented piece of information, down to how much time someone spent on a particular web page within your site, to looking at what part of the country your visitors are from. There are also a tremendous amount of demographic data available here for outreach and advertising.
#4 - Google Ads/AdWords Reporting
Google Ads (formerly Google AdWords) reporting is only useful if you have an Ads account set up with live Pay-Per-Click ads running. You can integrate your Google Ads (formerly Google AdWords) into your Analytics for more comprehensive reporting as well as additional metrics to help you determine how effective your paid search campaigns are compared to organic search, etc.
#5 - Rank Tracking
As a Look to the Right client, we perform a comprehensive review of your site, your competitors' sites, your marketing goals, and improvements that are necessary to your current site. Part of this comprehensive research includes using what we find to determine which key words are core to your industry. We then input these keywords into an online keyword rank tracking system. This allows us to perform monthly reporting on the ranking for the website for each phrase we are targeting.