The SEO process of helping your site get to page one will vary based on competition, volume of searches, your current website, and links.
There are two sides to SEO: On-Page Optimization and Off-Page Optimization.
On-page optimization consists of working on your actual website. This can include things such as: writing new content, editing page layouts, Optimizing Meta Data (Title, Description, Keywords), adding new pages, Making sure the right key phrases are in the right locations (meta data, header tags, URL).
Off-page optimization is generally the most time consuming out of the SEO process. After working on the site to start with it is all about getting links to your site. Below is a list of ways we can get links to the site for the key phrases we are targeting.
#1 – Reputation Monitoring & Management
Reputation monitoring helps you manage your online reputation while allowing you to maintain and build credibility as a business/brand. With reputation monitoring, it is important to know if/when someone mentions your business – whether in a positive or negative way so you can address it both appropriately and immediately.
#2 – Web Video Marketing
Web video marketing can serve as a great links source. For example, someone may be searching for information on video websites like YouTube and come across your YouTube channel.
#3 – Google Analytics Reporting
Google Analytics reporting is useful for measuring what kind of traffic is coming to your website from where and when. Analytics allows you to dive even deeper into the metrics to measure segmented piece of information, down to how much time someone spent on a particular web page within your site, to looking at what part of the country your visitors are from.
#4 – AdWords Reporting
Google AdWords reporting is only useful if you have an AdWords account set up with live Pay-Per-Click ads running. You can integrate your Google AdWords into your Analytics for more comprehensive reporting as well as additional metrics to help you determine how effective your paid search campaigns are compared to organic search, etc.
#5 – Rank Tracking
As Look to the Right client, we perform a comprehensive review of your site, you competitors’ sites, your marketing goals, and improvements that are necessary to your current site. Part of this comprehensive research includes using what we find to determine which key words are core to your industry. We then input these keywords into an online keyword rank tracking system. This allows us to perform monthly reporting on the ranking for the website for each phrase we are targeting.