When creating a website your goal is generally always to get as many conversions as possible. Your website’s user interface (UI), user experience (UX), content, and media are all designed to get visitors to perform certain actions. But, how do you know what’s working and what’s not? At LTTR we provide split or A/B testing and multivariate testing services to help you better understand which elements on your site need to be updated to maximize your conversion rate.
Split testing, also known as A/B testing, is basically a series of controlled experiments designed to test the success rate of two elements on your site. Visitors are ‘randomly’ directed to two different versions of a page or ad etc. and data is collected on which version had the highest rate of the desired action. This type of testing is great for making gradual improvements that can boost your conversion rate.
Multivariate testing is very similar to split testing in that it is designed to test different versions of a site or ad. In multivariate testing, there are just more element combinations being tested simultaneously. This type of testing helps you understand which elements work best together. In this version of testing more viewers are required to obtain proper sample sizes, but can cover more test variables and complexities.
LTTR has been working in SEO and internet marketing for well over a decade and we know what it takes to make your site successful. We can help you get to the top of search engine results pages (SERP’s) and improve your conversion rate. We can incorporate split and multivariate testing into different aspects including:
Creating a beautiful intuitive website that gets results takes knowledge and experience. Our team of web designers can build or update your site, so it reflects the excellence of your business. We also have professional graphic designers that can create a variety of media that we can use for split or multivariate testing. We will continually work to improve the conversion rate of your site so you can stay ahead of the competition.
At LTTR we are a certified Google Partner and can create and manage eye-catching PPC ad campaigns that work. Our team of experts can incorporate split and multivariate testing in to PPC advertising campaigns to ensure you’re getting the maximum ROI on your marketing budget. We always respond quickly to any changes you want and use the data we collect to suggest improvements.
In the competitive online market, you can’t afford to be left in the dark. Look to the Right will help you better understand and fix aspect of your online presence that are essential to success. Contact us today if you have any questions about our split (A/B) testing and multivariate testing services or any of our other SEO and internet marketing services.