Trademarks & Intellectual Property Rights (IPR)
Is your brand protected online? Unlike traditional (print) marketing channels, digital marketing allows for the almost immediate dissemination of information to various online advertising channels. From banner ads to email newsletters, white papers, social media ads and pop-up ads - all are great sources of customer feedback that can be viewed and analyzed quickly in real-time.
So where does intellectual property (IP) come in?
Unlike more traditional forms of advertising, digital advertising makes it more difficult to spot intellectual property. Customers are inundated with tons of branding, designs, phrases, logos and more – all designed to get their attention – and all easily accessible. This accessibility is what makes it important to not only identify your company’s intellectual property rights (IPR); it makes it that much more important to protect it.
Commonly protected forms of IPR include (but are not limited to):
- Website designs
- Social Media accounts (ex: creating illegal accounts)
- Online Ads
- And more
Look to the Right (LTTR) helps businesses protect their intellectual property and can specifically help clients who have existing trademarks as well as those who are interested in getting new trademarks for their intellectual property.
Professional Help for Trademark-Related Issues in the Digital Space
For those clients who have trademarks, LTTR can assist with a number of trademark-related issues ranging from restricting use in Google Ads to advising you in the event that someone is illegally using a trademarked property belonging to your business.
Tied into the theme of trademarked property is reputation monitoring and management. With so much accessibility online, monitoring what others say about your business becomes that much more important - especially where intellectual property is involved.
For those clients who do not have trademarks in place yet, we can help you successfully navigate the process to acquire trademarks for your business. We work with you 1:1 to improve your IP structure so that we can then help you protect your intellectual property before it’s too late.
Understanding the Importance of Intellectual Property
Before getting trademarks for your business, you need to first understand and comprehend the importance of intellectual property as it relates to the United States Patent and Trademark Office (USPTO).
A trademark is a type of intellectual property. The USPTO allows you to register trademarks. This gives you legal claim and protects you in the event that someone tries to use anything that is trademarked to your business.
While you are not required to register your trademark, doing so affords you certain rights. For example, not all states have trademark registration databases, which means that third parties will not be aware of your rights to that trademark. You may choose to file for state, federal or even international trademark registration, and each comes with its own set of rules.
Read about the benefits of filing for federal trademark registration. [link: https://www.uspto.gov/trademarks/basics/why-register-your-trademark]
Getting a Trademark: Not as Simple as You’d Think
As you can see, navigating the process of getting a trademark is not as straightforward as one would think. LTTR helps companies and brands with intellectual property creation (such as trademarks). We are proven experts in successfully navigating this often complicated, confusing process and can consult with you related to IP and trademarks. Doing so will expedite the process and better prepare you ahead of time before you speak to an attorney or the USPTO and risk getting denied.
LTTR also works with attorneys directly, all of whom we highly recommend and who will be stewards of your time. They will ensure that you only file for a trademark registration if they are confident that it has the highest chance of being awarded by the USPTO (as many attorneys may collect a fee and file knowing that the trademark registration may have very low probability of not be awarded).
For more information about trademarks for your online business, or to ask a question regarding existing trademarks and/or the application process, contact LTTR today.