Many business owners rely on Google Ads (formerly Google AdWords) in order to advertise their businesses online and to try and get more traffic to their sites. The unfortunate thing about this, however, is that many people who are using Google Ads (formerly Google AdWords) are not using it correctly or at least as effectively as they should be, which means that their pages may show up lower in the search engine rankings than they would like…or that they might not show up at all. In order to make the most of Google Ads (formerly Google AdWords), it is imperative that business owners understand how this process works and what they can do to improve their rankings and overall performance and success with Google Ads (formerly Google AdWords).
The first thing that users of Google Ads (formerly Google AdWords) needs to understand is that Google uses what is known as an “auction system” to rank the ads that businesses submit to it. Through this system, Google determines where each submitted ad appears and how much each ad will cost per click.
While a business owner’s first thought may be that the more they bid, the more likely it is that their ad will take the “top position,” this actually isn’t the case with Google Ads (formerly Google AdWords), which differs from standard auctions in that ranking is not all about who has the highest bid. Yes, the bid amount does play a role, but so do many other factors.
See, Google’s main pejorative isn’t to make money. Sure, it, like any other site or business wants to make money, but that isn’t its main priority; Google already has plenty of money as it is. Its main priority is to stay “number one” in terms of search engines by offering relevant content to people who search the site and getting relevant clicks for advertisers so they won’t waste money on ads that don’t relate to the people who click on them. In other words, they want to provide a good, valuable experience to both common, everyday users and business clients.
As such, Google considers several unique factors, explored below, when determining where an ad places:
Given all of this information, you may wonder how your initial bid factors in or if it even factors in at all. It does, to some degree.
See, the way that Google Ads (formerly Google AdWords) works is that it considers ALL of the above factors to determine the quality of your bid. Then, based on these factors, it ranks ads according to relevance and quality. The highest ranking ad then has to pay only the maximum amount of the bidder below it, and so on, which means that, ultimately, everybody wins, though those with the better all around ads do come out on top.
If you want your ad to be the best, not just in terms of bid but in terms of quality, which is what it takes to make it to the top of Google, then contact us at Look to the Right. We understand all of the factors considered by Google Ads (formerly Google AdWords) and can make your ad suitable to all of its requirements so that it can shine and earn your business the attention it deserves. Trust us to take you to the top every time, and you won’t be sorry.
UPDATE: Google has removed the video we recommended from YouTube. We hope there is a replacement soon. Until then you can read the direct documentation on ad position and Ad Rank here.