Proper AdWords Campaign Structure

Here are two great sources from the source on Proper AdWords Account Structure.

Following these guide lines will help your adwords account preform much better. This is one of the top 3 things I see wrong with consulting on Pay Per Click Mangement. Re-Structureing your campaign to better match the examples here will help bring up your Quality Score, Down Cost Per Click, and Up Position in most cases.

AdWords Campaign Sturcture Refrence Sheet

AdWords Campaign Structure Video

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